PHILADELPHIA (AP) — The Philadelphia 76ers have become the first team in the NBA to put a sponsorship logo on player uniforms, striking a deal with StubHub for a spot on one of the hottest pieces of real estate available in sports.
StubHub, a website that connects ticket buyers and sellers, will have its logo appear on the front left of the jersey in 2017-18 for the start of a three-year trial period. The patches will appear opposite Nike’s logo, and measure about 2 1/2-by-2 1/2 inches.
StubHub’s jersey patch will be included on all jerseys sold at Sixers’ home games.-NBA
The NBA has been kicking the tires on sponsorship jerseys for about two or three years now. When I first heard about it, I was surely against it because I know what sponsorship on hockey jerseys looks like in Europe; it’s awful! (see photo below)
There is just too much going on for me on these jerseys, but I do understand the financial part of it, especially in Europe where the game is still growing and rapidly.
After the Sixers’ jerseys came out, I must admit that I have changed my mind…a little bit. I feel that the sponsorship logo matches the teams logo in terms of colour combinations (Sixers jersey is blue and white, StubHub logo is blue and white), which is something that I really do like. At the end of the day, this yet another way for NBA teams (even the NBA as a whole) to make money, which I am all for. If a company wants to invest in an NBA franchise, I am fine with that, as long as they do it the right way.
I think it would be pretty cool if the Sixers and/or StubHub gave fans a discount for purchasing tickets through the StubHub site, especially if you are a season ticket holder, or if you purchase tickets/season tickets by a certain date. Just a thought.
If you have not seen the Philadelphia jersey, here it is
— Philadelphia 76ers (@Sixers) May 16, 2016
Yay or nay?
Ogi is a graduate of Humber College’s Sport Management program. He is the founder of Blago Blogger Sports.